10/12/24

 Value of meeting customer and end user needs 

Happy and satisfied customers and end users will stay with a business over a long period of time. That should be the goal for any business. Ensuring that customer expectations are not only met, but exceeded, means that they will buy products and services from a business again and again. 

Increased financial benefit 

Happy customers are customers who will stay with a business. They will also promote the business by talking to friends, family and posting positive comments on social media. Retaining customers who repeat buy from a business means an increase in revenue. Gaining new customers through positive recommendations will also increase revenue. 

User experience 

As previously mentioned, it is important that customers and end users have a positive experience when interacting with the business, their systems, products and services. If the customers and end users have a good experience, they will want to remain with the business. If, for example, a person wants to purchase a product online, but the website is difficult to navigate, or the system keeps crashing, then that will result in a negative experience, and they will look elsewhere to purchase. 

Reputational 

Reputations can be won and lost thanks to the perceptions of the business by customers and end users. If there is any negativity due to poor interaction between the business and end users, then custom will be lost, and negative comments will spread through word of mouth and of course social media. 

 

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